Software development company that manufactures web and mobile applications for automation of entrance barriers with long-range license plate recognition access control.
Promote the company’s product at the exhibition by drawing the public’s attention to the exhibition stand.
We centred the design concept of the stand around the augmented reality technology. This allowed us to vividly show the client’s product as a real functioning barrier and a virtual vehicle that was passing through the barrier.
The augmented reality experience allowed the visitors to understand how the clients’ product works as well as to be entertained by driving an AR car, opening/closing the car doors, or simply taking photos with it on the background.
Bringing AR to exhibition helped the clients to achieve their goals. The stand stood out among the others, it attracted the public’s attention and explained how the product is used. The clients made twice more the business contacts than they expected, which converted into several prolonged contracts.
